Management and ownership at the VARO Group

VARO is employee-owned – and we intend to keep it that way. We continuously pass on ownership and responsibility to the next generation, ensuring that knowledge and experience remain within the company for the benefit of our customers.

Ownership at Varo

At VARO, the same people who develop the company are also the ones who own and run it. This creates stability, professional pride, and short decision-making processes - qualities that our customers experience throughout the collaboration. It also provides long-term assurance that our customers’ technology, know-how, and solutions remain in trusted hands.

VAROs ejere

Employee-owned with a long-term focus

VARO is owned by key employees. Ownership is closely connected to the day-to-day business, creating a strong link between decision-making and practical execution.

We actively work with a gradual generational transition, where new owners join over time. These may be managers or key employees with specialized knowledge and expertise within their respective fields. The goal is to keep ownership within the company and ensure a stable and responsible development of the business.

This ownership structure provides continuity and supports a culture in which knowledge, responsibility, and experience are passed on over the long term.

Leadership built on expertise and experience

VARO’s leadership team consists of experienced professionals and key employees with deep insight into technology, business, and organizational development. Several members of the team are also part of the ownership group.

The leadership team is responsible for the day-to-day management and development of the company and works closely across departments. The combination of technical expertise, many years of experience, and a shared strategic direction ensures effective and balanced leadership.

The organization is characterized by short decision-making processes, strong commitment, and a practical approach, with a focus on both development and daily operations.

VARO leadership team

Niels Jensen - Varo

Niels Jensen

Partner and CEO

Arne Lundfold Bjerring

Partner and CTO

Flemming Kristensen

Partner and Development Manager

Bjarne Sjørup Sørensen

CFO

Peter Therkelsen

Production Manager

Julia Geier Nielsen


Marketiing Manager